Building a
Culture of Champions
Leaders are not born. They are developed. For more than thirty years Velton built the teams, the revenue, and the cultures that prove it, and he now brings that work to stages and leadership teams worldwide.
From a global sales floor to the stage, teaching what he actually lived.
Velton W. Showell III's career in global hospitality spans more than thirty years, with leadership roles across Hyatt, Starwood, Marriott, and InterContinental. His tenure at Hyatt Hotels and Resorts included leading the Sales Team of the Year in 1993, a nomination for Director of Sales of the Year in 1994, and driving a Global Sales Office from twenty-four million dollars to ninety-eight million dollars between 1996 and 1999. He holds the distinction of being the only African American ever to serve as Director of a Global Sales Office for Hyatt, and in 2024 the National Coalition of Black Meeting Planners honored him as its Pioneer of the Year.
He did not learn leadership from a textbook. He learned it managing up, down, and across, in operations where the numbers were public and the people were real. That is what he teaches now, through keynotes, the thirteen module Leadership Dynamics Academy, and a body of work he calls Leadershipology.
More About VeltonSix ways to work together
Six ways Velton works inside an organization. Individual leaders have their own two paths, further down.
Keynote Speaking
A keynote that moves a room and gives your audience something they can use on Monday morning.
Leadership Academy
The complete thirteen module curriculum for middle and upper management, with workbooks and certification.
Executive Coaching
One to one coaching for senior leaders, built around the same frameworks the Academy teaches.
Culture Consulting
Diagnosing what your culture actually rewards, and rebuilding the daily practices that shape it.
Team Development
Working with an intact team on strengths, communication, and the shift from Me to We.
Sales Leadership
Prospecting, pipeline discipline, and leading a revenue team, from someone who took one from $24M to $98M.
Talks that have earned their titles
Sixty to ninety minutes. Each can stand alone or open a longer partnership.
The Secrets They Don't Teach in School
The things nobody hands you with the promotion, drawn from three decades of learning them the hard way.
The Intersection of Passion and Vocation
What becomes possible when people stop separating who they are from what they do.
No Hocus Pocus, It's All About Focus
There is no magic trick in high performance, only the discipline that shows up after the motivation is gone.
The same thirteen modules, however deep you want to go
The keynote opens it. The Academy teaches it. The 52 Principles is where a leader lives it, one week at a time.
The Keynote
A room hears it and leaves moved.
The Academy
A management team works through it together.
The 52 Principles
One leader practices it daily for a year.
Two memberships, two different jobs
One is a curriculum you work through on your own. The other is a room full of people doing it with you. Plenty of leaders use both.
The 52 Principles
A structured year of daily practice, built from the Academy curriculum.
One principle unlocks each week, in the order Velton teaches them. Every day gives you something to think about and one small thing to actually do at work.
- All 52 principles, one per week
- Daily reflections and micro-actions
- Progress tracking and streaks
- Daily reminder emails
The leader who wants a curriculum and the discipline to finish it.
Culture of Champions
The community where leaders work on it with other leaders.
A safe room to bring a real problem, plus the library, the mentoring, and the live events. Master class sessions map to the three signature keynotes, so the stage and the community feed each other.
- Resource Library and Mentoring Vault
- Private Heartbeat community
- Executive Think Tank broadcast library
- Live and virtual events, plus master classes
The leader who grows faster with people around them.
We will forever tell his story
A dynamic, interactive speaker with a wealth of wisdom and global experience.
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Get weekly leadership from Velton
One principle from the Academy curriculum each week, plus the first chapter of The Culture of Champions free.
Let's build your Culture of Champions.
Check Velton's availability, or tell us what your team is trying to become.